MAKE DISCOUNTS ENTERTAINING!
This is a marketing post classified by Jev as Copywriting & offers (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
MAKE DISCOUNTS ENTERTAINING! Carpe did exactly that. They made the discount itself into a BMX stunt. “Every spin = 1% more off.” Now the viewer has a reason to keep watching: “How high is this discount going to get?!” And while they're waiting for the answer, they're consuming the entire sales pitch. So the entertainment isn't distracting from the sale. The entertainment IS the sale. ❌“Put something funny in your ad.” ✅Find a way to make the thing you're selling inherently interesting. For Carpe: Discount → game For another brand: Product benefit → experiment Unboxing → suspense
Posted by Nick Theriot (32.8k followers) 5 days ago · 22 likes · 4.3k views · view the original post on X. Kept by the Marketing Radar as Copywriting & offers.
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