Audience segment breakdowns are the biggest unlock for Facebook ads.
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Audience segment breakdowns are the biggest unlock for Facebook ads. They tell you exactly where your purchases are coming from. → New customers → Existing customers → Engaged audience You look at an ad with a 4x ROAS and assume it's working. But check segments and 50% of those purchases might be existing customers or engaged audiences. The ad isn't really performing the way it should What you actually want to focus on is the ads with the lowest new customer ROAS/CPA. Those are the ones growing the business. How to set it up: → Advertising Settings on the left → Audience Segments → Engag
Posted by Ben Radack 🏝️ (18.5k followers) 8 days ago · 30 likes · 3k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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