Our summer brand had a problem. Six months of high revenue, six months of low.
This is a marketing post classified by Jev as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Our summer brand had a problem. Six months of high revenue, six months of low. So we needed a winter product. Instead of guessing, we built a testing machine. 5 new products per week. Fully AI. Statics, videos, product images. Zero inventory, zero samples, zero lead time. Just like the old dropshipping general store days. Except now it's a real brand with real brand awareness behind it. Every product gets around €500 in ad spend. That's the whole test. Doesn't move, it's dead. Moves, we source it properly, custom it to the brand, turn the ads back on. First potential winner came in this w
Posted by Jesse Streur (2.9k followers) 7 days ago · 26 likes · 2.4k views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.
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