Get more sales from email?
This is a marketing post classified by Jev as Email & newsletters (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Get more sales from email? @noahsfriedman, Co-founder at @getoutersignal, broke down the thinking behind the Monocle acquisition. Monocle builds "One to one personalized journeys for customers based on really rich behavioral signals about how they engage within a brand ecosystem.” If I buy from your brand and so does Noah's mom, then we check out at the same time, we're probably gonna get the same email at the same time, right? But different people have different reasons for buying, and your emails can reflect that. The opportunity for operators: • Use website activity to understand wha
Posted by Chris Hall (1.2k followers) 6 days ago · 9 likes · 908 views · view the original post on X. Kept by the Marketing Radar as Email & newsletters.
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