Things we did right when scaling IM8 #3 - OFFER POSITIONING & PERCEIVED VALUE
This is a marketing post classified by Jev as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Things we did right when scaling IM8 #3 - OFFER POSITIONING & PERCEIVED VALUE IM8’s main offer is one of the best offers in ecom. You can argue with that all you want but it is objectively true. Their product + how they frame it + its perceived value is the #1 reason for their successful growth. When we built their offer, we focused on 3 main things: - Positioning - Perceived value - Offer tiers I’ll break down each today so you understand the principles you can use for your own offer: 1. Positioning Their main differentiator is simply that their product is red. There were a ton of g
Posted by Carl Weische (42.1k followers) 6 days ago · 160 likes · 12.7k views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.
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