Here's the account structure that's printing the most money for my clients right now.
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Here's the account structure that's printing the most money for my clients right now. One CBO cost cap campaign (Zombie + Scaling) → Ad set 1: Historical winners. The proven ads. Normal cost cap. → Ad set 2: Newly tested winners. Min spend limit to force delivery, max spend limit so they can't run away before they've earned it. → Ad set 3: The zombie ad set. Failed tests and fatigued ads. Much lower cost cap than the other two. Deciding to combine my zombie campaign with my scaling has been an absolute killer decision But for higher spending clients $10k+ I usually separate zombie out d
Posted by Ben Radack 🏝️ (18.5k followers) 9 days ago · 79 likes · 6.8k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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