We just spent $11,000 to send 35,000 beers 3,000 miles across the United States in a…
This is a marketing post classified by Jev as Launch & distribution (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
We just spent $11,000 to send 35,000 beers 3,000 miles across the United States in a refrigerated truck. We might be idiots. 🚛 Launching Philadelphia - Our Next Big Bet ----- 🙃 Why we might be idiots Philly is our first market out of California. Conventional wisdom in beer is to grow geographically. This is because beer is heavy so moving it is expensive and beer sells better when it’s “local”. 🤓 Why we might be smart 1. Lane Johnson is a legend in Philadelphia and is an investor and proactive supporter of Fathers. HUGE starting advantage. 2. Gabe our co-founder has been based in Philad
Posted by Conor - Fathers 🍺 Clean Beer (908 followers) 9 days ago · 23 likes · 2.5k views · view the original post on X. Kept by the Marketing Radar as Launch & distribution. Tools mentioned: eReleases.
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