.@jameshurman has spent years studying what makes creativity and brand building drive…
This is a marketing post classified by Jev as Other (a free resource), kept by the Marketing Radar because it carries real work, not commentary.
.@jameshurman has spent years studying what makes creativity and brand building drive long-term growth. He’s won 50+ advertising effectiveness awards, founded Previously Unavailable, and written two books on marketing effectiveness. He recently joined Airwallex’s Lowry Gladwell to talk about the economics of brand, why CFOs can struggle to invest in it, whether brand can be a moat, and what AI changes. Lots in this one. Enjoy. 00:00 What brand does 01:34 Global vs. local 03:13 Is brand a moat? 05:43 AI, commoditization & brand 11:18 Strong vs. weak brand economics 13:35 Early adopters vs.
Posted by Airwallex (18.3k followers) 7 days ago · 11 likes · 996 views · view the original post on X. Kept by the Marketing Radar as Other.
More marketing work like this
- To grow, you have no choice but to think on a global scale. — @neilpatel
- 🚨 𝟲𝟬 𝗠𝗜𝗡𝗨𝗧𝗘𝗦 𝗟𝗘𝗙𝗧! 𝗟𝗔𝗦𝗧 𝗖𝗔𝗟𝗟 𝗙𝗢𝗥 𝗧𝗛𝗘 𝗙𝗥𝗘𝗘… — @JulianGoldieSEO
- Brand Sprint for FinalLap — @EthanDriskill
- I watched @matt_silberman show how he uses Grok Bot for marketing ops this morning and… — @hnshah
- launching a branding agency this is our first client hmu if we can help you — @jamesonhaslam
- In the run up to Content Marketing World by @CMIContent. Let's look at how we connect… — @RayMartinezSEO
- We're partnering with @google and @lightspeedvp to host our next $40,000 Marketing… — @profound
- Profound is partnering with @google and @lightspeedvp to host our next $40,000 Marketing… — @dbabbs
Every post is read and classified by Jev (TypeSafe): what it is, which market it belongs to, and whether the link is a real tool. 3.6k posts from 4.7k X accounts over the last 21 days, 115 tools, 13 markets. Collected every 5 minutes, fully re-ranked every hour — last update 2026-09-19 17:01 UTC. Full method.