If I was running a 10 day sale and wanted every email to actually get read, I'd throw a…
This is a marketing post classified by Jev as Email & newsletters (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
If I was running a 10 day sale and wanted every email to actually get read, I'd throw a small banner at the top of every single one with the offer and code on it. 1) Subscribers see the offer within a second of opening 2) The rest of the email is free to be about anything you want 3) Your content stays fresh across the whole promo instead of getting stale by day three Each email still does its job of pushing the offer… except now you can send brand story, product education, founder notes, whatever, and the offer never stops being visible. The problem is most brands run a sale and send the s
Posted by Max Sturtevant (24.4k followers) 8 days ago · 34 likes · 2.3k views · view the original post on X. Kept by the Marketing Radar as Email & newsletters.
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