Don’t write copy about what your product can do for your customers.
This is a marketing post classified by Jev as Copywriting & offers (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Free game Friday: Don’t write copy about what your product can do for your customers. Write copy about what your customers can do because of your product This winning headline on this client’s homepage essentially says “Go conquer the world with [brand name]” We don’t talk about features, or specs, our toughness, or durability The great qualities about our products are implied because we’re saying that ppl with our products can go accomplish great things. Easy money if you go write a few website headlines and ad briefs with this in mind Cheers -- Nate Lagos Chief Messaging Officer Botto
Posted by Nate Lagos📝📈 (5.6k followers) 8 days ago · 16 likes · 1.3k views · view the original post on X. Kept by the Marketing Radar as Copywriting & offers.
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