This persona strategy drove double-digit lifts across the board.
This is a marketing post classified by Jev as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
This persona strategy drove double-digit lifts across the board. @noahsfriedman, Co-founder at @getoutersignal, breaks it down. "A very popular supplement brand went from sending everyone the same email to tailoring its marketing around customer personas." An executive might buy to stay sharp between meetings. A Midwestern mom may have a different reason for buying that same product. That difference should shape more than the email subject line. The brand carried its personas through: • Emails: tailor the message to the customer’s reason to buy • Landing pages: reflect that same custom
Posted by Ecomm Cowboy (6k followers) 8 days ago · 20 likes · 3.5k views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.
More marketing work like this
- Redoing some subscription flows for one of our clients — @MaxGrant__
- $2046 from one A2A order. The first one. In one day of install. — @BeingAshwin
- hopping on a day of google meets after attending 9 ops mastermind, beanstalk, northbeam,… — @NotZainAgain
- Lots of founders love the idea of a massive Black Friday..offer right, demand pent up,… — @iamshackelford
- MUD/WTR create a Claude Code video game that they used for an email and on socials. — @maxwellcopy
- Fresh Chile Last 365 🌶️ — @ChrisLangSocial
- I paid 2x $350 to get on a call with a complete stranger. — @voids_jannik
- GMV max structure explained per product, — @jordantwestecom
Every post is read and classified by Jev (TypeSafe): what it is, which market it belongs to, and whether the link is a real tool. 3.6k posts from 4.7k X accounts over the last 21 days, 115 tools, 13 markets. Collected every 5 minutes, fully re-ranked every hour — last update 2026-09-19 18:02 UTC. Full method.