Your 12th TikTok of the day could get just as much reach as your third.
This is a marketing post classified by Jev as Social media growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Your 12th TikTok of the day could get just as much reach as your third. @MikeKhristo, Co-founder of @layers, says his team analyzed 23M TikTok videos, and posting more frequently came with surprisingly little downside. “If you post 3 times a day or 12 times a day, there's a negligible drawback in the reach that you get on post number 12 and post number 3, which is completely counterintuitive.” Spacing them out didn’t appear to help either. Mike says an account posting 10 videos in 1 hour got the same distribution as one spreading them out. “You don't have to space your posts out, hours apa
Posted by Colin Dougherty (3.3k followers) 8 days ago · 3 likes · 598 views · view the original post on X. Kept by the Marketing Radar as Social media growth. Tools mentioned: Layers.
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