89% of shopping journeys involving AI also included Search, only 11% involved AI without…
This is a marketing post classified by Jev as E-commerce growth (news), kept by the Marketing Radar because it carries real work, not commentary.
89% of shopping journeys involving AI also included Search, only 11% involved AI without Search. 👀 This is one of the findings from @Similarweb State of Ecommerce 2026 report - More takeaways: * AI’s presence in shopping journeys is growing: It appeared in 11.4% of the journeys analyzed, up from 4.5% in July 2024. Adoption also varies by category: Electronics reached 14.1% and Beauty 13.2%. * AI’s strongest role is in consideration: It appeared as a middle touchpoint in 76% of journeys using it. Search appeared at the beginning, middle and end in at least half of journeys using it. * Journ
Posted by Aleyda Solis 🕊️ (181.5k followers) 8 days ago · 44 likes · 4.1k views · view the original post on X. Kept by the Marketing Radar as E-commerce growth. Tools mentioned: Similarweb.
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