A MASTERCLASS in how to build a GLOBAL consumer giant out of India.
This is a marketing post classified by Jev as AI content creation (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
A MASTERCLASS in how to build a GLOBAL consumer giant out of India. Pocket FM just quietly hit $500M ARR selling serialized audio soap operas to Americans: - 78% of revenue comes from the US. - added $250M ARR last year while staying profitable. - failed at 10 formats before audio dramas clicked. - daily streaming surged from 25 to 150+ minutes. - replaced $9.99/mo with gaming microtransactions. - Scales ~17,500 AI video ads monthly with flat CAC. The moat was never the content. It was distribution, localization, and unbundling subscription pricing.
Posted by shirish (45.7k followers) 9 days ago · 56 likes · 9.5k views · view the original post on X. Kept by the Marketing Radar as AI content creation.
More marketing work like this
- A restaurant's homepage was a photo of napkins. — @saastr
- I made a skill that turns one launch into a week of social posts. — @coreyhainesco
- India spent 50 years trying to export Bollywood to America. — @shiri_shh
- Still explaining the same thing to AI? 😩 — @mediaofficers
- tiktok video generation isn’t a prompt problem. — @research_actvox
- wait u need to f*cking hear this — @demonugc
- how to set up a Claude agent that makes VIRAL content for you in 30 seconds: — @dsqjaffa
- Our Product Ad app doesn’t just create a sizzle reel of your product imagery. It’s… — @pika_labs
Every post is read and classified by Jev (TypeSafe): what it is, which market it belongs to, and whether the link is a real tool. 4k posts from 4.7k X accounts over the last 21 days, 129 tools, 13 markets. Collected every 5 minutes, fully re-ranked every hour — last update 2026-09-19 22:00 UTC. Full method.