In 1997, @FastCompany cannonized the concept of a "personal brand" for the first time.
This is a marketing post classified by Jev as Social media growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
THIS IS COOL! 🤯 In 1997, @FastCompany cannonized the concept of a "personal brand" for the first time. In 2021, I started an anonymous Twitter account after work. Today, nearly 30 years after that article, Fast Company opens its Personal Brand Special Report with the story of how that account became @smblawgroup. An anonymous account. A team that believed. $1.9 billion in closed deals. One hell of a thing to build together. [Full article below!]
Posted by SMB Attorney (156.3k followers) 9 days ago · 106 likes · 10.8k views · view the original post on X. Kept by the Marketing Radar as Social media growth.
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