Your most famous customer could be your next checkout testimonial.
This is a marketing post classified by Jev as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Your most famous customer could be your next checkout testimonial. The tactical sauce is a specific placement for celebrity social proof inside the cart, right before purchase. The steps from @colindougherty: • Use @getoutersignal • Find a recognizable person who already buys from your brand • Reach an agreement and secure permission to use their likeness • Add a screenshot from their video and their profile at checkout • Test the placement They don't need to be famous to everyone. Being recognizable inside your niche can be enough. @ecommcowboy is live M-F at 12P CT.
Posted by Chris Hall (1.2k followers) 10 days ago · 8 likes · 1.6k views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.
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