The Adidas Chinese website told shoppers to pair a jacket with jeans to handle official…
This is a marketing post classified by Jev as Social media growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
The Adidas Chinese website told shoppers to pair a jacket with jeans to handle official business in the city. The English version had meant “pair a jacket with jeans to run everyday errands around town.” A computer automatically changed the wording when it translated the page into Chinese. In China, “handle business” means formal paperwork at a bank, a suit-and-tie meeting, or a stop at the courthouse. It does not mean a quick trip for milk. People pictured someone in an Adidas jacket and tennis shoes heading into town for official business, so the opposite of the expectation made it fun to
Posted by James Zolman (5.5k followers) 10 days ago · 0 likes · 125 views · view the original post on X. Kept by the Marketing Radar as Social media growth.
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