$JMKE CEO Charles Morrison says the brand did not previously engage in digital marketing…
This is a marketing post classified by Jev as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
$JMKE CEO Charles Morrison says the brand did not previously engage in digital marketing with call to action strategies before 2026, and since shifting spend there, loyalty signups are up 22% year on year with digital mix as a percentage of sales up 200 basis points, alongside a significant increase in Gen Z and Hispanic consumers. He describes this as the first time in the brand's history they've leveraged a full funnel marketing approach to build a first-party data platform for one-to-one engagement, calling it early innings with expected continued growth into 2027 and beyond.
Posted by AlphaSense (35.7k followers) 10 days ago · 2 likes · 2.1k views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.
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