Our subscribers got the new product before anybody outside the brand knew it existed.…
This is a marketing post classified by Jev as Launch & distribution (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Our subscribers got the new product before anybody outside the brand knew it existed. The whole thing was built so we could stack these different peaks of launch instead of dumping it into one day. So subscribers went first, full portal update, upgrade update, one-click add-on, before the drop was public at all. They get early access and they get a great price point because we take care of them first. We also sample it to them..hey, you might not love this one, but give it a try. Then the normal drop opens up for everybody else to sign up and try it. To incentivize the general public: •
Posted by Nick Shackelford (76.1k followers) 10 days ago · 22 likes · 2.7k views · view the original post on X. Kept by the Marketing Radar as Launch & distribution.
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