“If you're trying to do AI slop like a bunch of brands, it's not gonna work.”
This is a marketing post classified by Jev as AI content creation (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
“If you're trying to do AI slop like a bunch of brands, it's not gonna work.” Phil Kyprianou (@philkyprianou) has been testing how brands can use AI without producing the same interchangeable content as everyone else. His alternative is a transparent virtual spokesperson built around the brand. After a ridiculous post generated roughly 1M+ views, Phil began developing Lex Clad: a nostalgic, intentionally artificial character inspired by an ’80s action hero. The audience knows the character is AI. That is part of the joke. It gives the brand a recognizable personality without asking custom
Posted by Chris Hall (1.2k followers) 11 days ago · 3 likes · 553 views · view the original post on X. Kept by the Marketing Radar as AI content creation.
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