Popup split test. Over 200k visitors for each of the 3 variants. Testing the speed of…
This is a marketing post classified by Jev as Conversion & landing pages (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Popup split test. Over 200k visitors for each of the 3 variants. Testing the speed of showing the popup. I’ve always been a fan of 30s. I want to wait until they’ve built enough desire to actually see an offer. But wanted to test both sides of that. 15s vs. 30s vs. 45s. In the end 15s is the winner. Not because of higher opt ins. That’s obvious and it collected almost 3k more phone opt ins than control. But overall site CVR went up slightly. So more conversions, more opt ins, more better. Will eventually test even more granular. 15s vs. 20s vs. 25s. And testing against scroll depth.
Posted by Chuckie Hates eCom (4k followers) 12 days ago · 38 likes · 4.9k views · view the original post on X. Kept by the Marketing Radar as Conversion & landing pages.
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