📊 How much of your attribution reporting is observed, and how much is estimated? A…
This is a marketing post classified by Jev as Analytics & attribution (a free resource), kept by the Marketing Radar because it carries real work, not commentary.
📊 How much of your attribution reporting is observed, and how much is estimated? A useful guide from @bngsrc : she correctly points out that understanding the difference between what was measured and what was estimated can be the difference between making a good decision and confidently making a bad one! Before using attribution to shift budgets: * Separate observed data from modeled estimates. * Compare methodologies and identify where they disagree. * Verify business outcomes against CRM or backend data. * Make measurement limitations clear when providing recommendations. Read : https://
Posted by Aleyda Solis 🕊️ (181.5k followers) 11 days ago · 12 likes · 3.5k views · view the original post on X. Kept by the Marketing Radar as Analytics & attribution.
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