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LiveUpdated 2026-09-19 19:27 UTC

Most people think buying non-opt-in email lists is illegal.

Most people think buying non-opt-in email lists is illegal. It's not, and this week's guest built an entire company…

This is a marketing post classified by Jev as Email & newsletters (a free resource), kept by the Marketing Radar because it carries real work, not commentary.

Most people think buying non-opt-in email lists is illegal. It's not, and this week's guest built an entire company around that fact. @jimmykim sits down with @RetentionAdam , founder of @Retentiondotcom , to break down: → Why non-opt-in email marketing is actually compliant under CAN-SPAM → The 1-2% rule that keeps it from wrecking your deliverability → Why this strategy only works once you're already at scale → The two very different products most people don't realize Retention even runs If you've ever been skeptical of identity resolution tools, this one answers the questions most peop

Posted by SendIt! Podcast (907 followers) 11 days ago · 12 likes · 1.2k views · view the original post on X. Kept by the Marketing Radar as Email & newsletters.

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