Most influencer marketers treat competitive intelligence as a scoreboard. You check how…
This is a marketing post classified by Jev as Creators & affiliates (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Most influencer marketers treat competitive intelligence as a scoreboard. You check how the brands in your category are doing with creators, then go back to your own list. The scoreboard tells you where you stand, but it never hands you a new creator to cast. Nick Politi, Director of Partnerships at Kettle & Fire, treats it as a casting tool instead, and that approach widens who he can cast well past the usual names. On September 15 at 12pm ET, Nick and I are getting into how Kettle & Fire sources creators, and how they use their own program results to make the internal case for creator spen
Posted by Paul Benigeri (2.5k followers) 11 days ago · 1 likes · 106 views · view the original post on X. Kept by the Marketing Radar as Creators & affiliates.
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