if you run subs or sell products where repeat purchases are common
This is a marketing post classified by Jev as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
if you run subs or sell products where repeat purchases are common don’t do big discounts. The more you discount, the higher % of buyers will be deal-seekers who’ll cancel subscription or won’t buy again when the discount isn’t the same. Better to run free gifts here since they don’t cause the same problem for LTV. IM8 is a perfect example of a brand doing this well
Posted by Carl Weische (42.1k followers) 12 days ago · 55 likes · 4.7k views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.
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