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LiveUpdated 2026-09-19 18:46 UTC

Kevin Espiritu (@KevinEspiritu) considered a traditional seed subscription.

Kevin Espiritu (@KevinEspiritu) considered a traditional seed subscription. But personalization across America’s many…

This is a marketing post classified by Jev as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.

Kevin Espiritu (@KevinEspiritu) considered a traditional seed subscription. But personalization across America’s many climate zones made the logistics increasingly complicated. Epic Gardening (@epicgardening) already had both content and products. “So we just said, well, why don't we do a membership program that kind of gives you a bit of both?” For $50 per year, members receive seeds, swag, new varieties, free shipping, additional discounts, and access to garden-planning software. The software can understand what a customer previously bought, compare it with the garden they are planning,

Posted by Colin Dougherty (3.3k followers) 12 days ago · 3 likes · 601 views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.

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