#1 - We launched our kids toothpaste.
This is a marketing post classified by Jev as E-commerce growth (a launch), kept by the Marketing Radar because it carries real work, not commentary.
Man what a week... #1 - We launched our kids toothpaste. This is going after an entirely new audience for us and the initial data is facinating. Across our product line, we tend to see it relatively even between the age groups of 35-64. Often, we trend older as our products and formulation provides an at home solution to plaque reduction (I'll save the science for another post) Within the first two days, we have seen a massive spike at the 35-44 crowd. Not shocking given it is moms buying for their kids. But what we are also finding is that our new customers this is bringing in aren't
Posted by Rob Perry (119 followers) 15 days ago · 6 likes · 265 views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.
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