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LiveUpdated 2026-09-19 18:46 UTC

If you post short-form video, the "short" part is aging out.

If you post short-form video, the "short" part is aging out. The median TikTok was 15 seconds in 2020. It's 34 seconds…

This is a marketing post classified by Jev as Social media growth (an opinion), kept by the Marketing Radar because it carries real work, not commentary.

If you post short-form video, the "short" part is aging out. The median TikTok was 15 seconds in 2020. It's 34 seconds now. Captions grew from 67 to 98 characters. Most of the advice still circulating describes a platform from six years ago.

Posted by layers (3.1k followers) 14 days ago · 1 likes · 158 views · view the original post on X. Kept by the Marketing Radar as Social media growth. Tools mentioned: Layers.

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