When Phil started building @Shopify stores in 2012, the platform had only 42k merchants.
This is a marketing post classified by Jev as E-commerce growth (an opinion), kept by the Marketing Radar because it carries real work, not commentary.
When Phil started building @Shopify stores in 2012, the platform had only 42k merchants. @colindougherty: “What was different about Shopify back in 2012?” @philkyprianou: “Shopify was so seamless and fast from day one to set up a store compared to all these other platforms.” That wasn’t its only advantage. “How Shopify got ahead of everyone is because of one thing: they pampered their partners and affiliates.” That partner strategy convinced major operators to make the switch, while dropshipping helped bring more stores onto the platform. Shopify didn’t win through software alone. It ma
Posted by Ecomm Cowboy (6k followers) 14 days ago · 5 likes · 1.3k views · view the original post on X. Kept by the Marketing Radar as E-commerce growth. Tools mentioned: utm-naming-convention-system.
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