I've inherited enough underperforming retention accounts to know the strategy doc is…
This is a marketing post classified by Jev as Email & newsletters (a free resource), kept by the Marketing Radar because it carries real work, not commentary.
I've inherited enough underperforming retention accounts to know the strategy doc is almost never the problem.. The thinking is usually right. Positioning, segments, calendar, all reasonable. So you stop reading the doc, go look at the build and it's almost always one of these: 1: account setup: an integration that stopped syncing and nobody noticed for a month 2: deliverability and compliance: sends that technically went out and never landed 3: audience management: a list rotting from the inside, taking sender reputation with it 4: segmentation: a segment that looks correct and pulls the w
Posted by Nick Shackelford (76.1k followers) 15 days ago · 31 likes · 2.9k views · view the original post on X. Kept by the Marketing Radar as Email & newsletters.
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