most founders still think software is the product…
This is a marketing post classified by Jev as Lead gen & outbound (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
WHO’S GONNA TELL THEM? most founders still think software is the product… but the founders I see winning rn aren’t just building products! they’re shipping tiny pieces of software that market the real product for them. nobody’s realizing what’s happening real example: founder built a free salary negotiation calculator blew up on Reddit 1000s of people are using it the catch? his actual business… is HR software which is relevant to the salary calculator and brings in leads that’s the new playbook SOFTWARE IS BECOMING THE NEW CONTENT Like Marc says.. SHIP MORE
Posted by Mike Strives (29.2k followers) 17 days ago · 65 likes · 6.8k views · view the original post on X. Kept by the Marketing Radar as Lead gen & outbound.
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