I almost fired a client who’s now about to have his first $1M year.
This is a marketing post classified by Jev as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
I almost fired a client who’s now about to have his first $1M year. A few years ago, Kevin was driving me crazy over his new Shopify website. He was extremely picky about the design, the details, the branding, and how premium everything needed to feel. Then he went almost an entire year with basically zero sales. I wanted so badly to say, “I told you so.” Good thing I didn’t, because Kevin was right. His business was never supposed to sell to thousands of people. He only needed a few hundred of the right customers. Now, after just 225 orders, he’s about to have his first million-dollar ye
Posted by Brad Smith (6.7k followers) 17 days ago · 25 likes · 1.5k views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.
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