One of the best repos to build as a marketing engineer is a customer truth file.
This is a marketing post classified by Jev as Analytics & attribution (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
One of the best repos to build as a marketing engineer is a customer truth file. It is a markdown file, and its job is to make the company harder to lie to about who the customer actually is. Here's the whole setup: 1) Make a file called what the market is telling us.md 2) Point an agent at sales calls, support tickets, churn notes, CRM notes, Stripe movement, and social data if you're consumery. 3) Have it rewrite the file every morning, or weekly if you have less signal. 4) Give it one job: show what changed. Buyers using a different phrase than they used a month ago. Trial users getti
Posted by The Startup Ideas Podcast (SIP) 🧃 (47.9k followers) 17 days ago · 43 likes · 7k views · view the original post on X. Kept by the Marketing Radar as Analytics & attribution.
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