An aggressive 80%+ take rate sounds like a straight win. 8/10 people buying are choosing…
This is a marketing post classified by Jev as E-commerce growth (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
An aggressive 80%+ take rate sounds like a straight win. 8/10 people buying are choosing the subscription over a one-time order. But push subscriptions that hard and you get pretty unqualified people joining it. And unqualified doesn’t mean they didn’t want the product. So for one of the brands I’m involved with we ran the analysis on the cancellations, and it wasn’t about: Revoking the payment method The fact that they didn’t like the product BUT insufficient funds on the card. So they were canceling against their will and we just never had a proper flow reminding anyone to update their c
Posted by Nick Shackelford (76.1k followers) 18 days ago · 67 likes · 9.5k views · view the original post on X. Kept by the Marketing Radar as E-commerce growth.
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