Positioning against: taking an existing category and presenting a better alternative for…
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Brand positioning 101 Positioning against: taking an existing category and presenting a better alternative for a big subsection of customers Price positioning: offering lower priced alternatives at the expense of something core Customer positioning: Having your brand reflect something about the consumers identity
Posted by Oren John (57.1k followers) 18 days ago · 128 likes · 18.2k views · view the original post on X. Kept by the Marketing Radar as Other.
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