"All models are wrong, but some are useful."
This is a marketing post classified by Jev as Analytics & attribution (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
"All models are wrong, but some are useful." My friend @josephfwyer wrote the best summation I've seen of how we view the world at Haus. I'm saving you a click and posting his full substack article below. Please tell us where we are right, but more importantly, tell us where we are wrong! The Hitchhiker’s Guide to Marketing Measurement and Decisions A map of the Haus Analytics Platform The first two posts in Decisions and Data have been about what not to do: don’t trust statistical significance to make budget calls for you. Fair enough, but now we’re going to go from “stop doing that” to “
Posted by Olivia Kory (6k followers) 18 days ago · 10 likes · 2k views · view the original post on X. Kept by the Marketing Radar as Analytics & attribution.
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