Are teams wasting money on AI search ads?
This is a marketing post classified by Jev as SEO & AI search (a tool drop), kept by the Marketing Radar because it carries real work, not commentary.
Are teams wasting money on AI search ads? Maybe. But not because ChatGPT ads or Google AI Mode ads are a bad idea. Here’s one example. Three prompts about building a website. Shopify is cited in the AI Mode answer for all three. It's buying ads on none of them. Here's who is buying instead. On "how to create online website" the ad slots go to Wix and Base44. On "where can you create a website" it's Hostinger and Replit. On "where to build website" it's Replit and Squarespace. Two details stand out. Wix and Squarespace are each paying for a slot on a prompt where they already appear as
Posted by SE Ranking (10.8k followers) 19 days ago · 1 likes · 260 views · view the original post on X. Kept by the Marketing Radar as SEO & AI search. Tools mentioned: SE Ranking.
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