Finding creators is the worst part of running a creator program.
This is a marketing post classified by Jev as Creators & affiliates (a launch), kept by the Marketing Radar because it carries real work, not commentary.
Finding creators is the worst part of running a creator program. One team told me they spend over 15 hours a week just looking for creators for their campaigns. So we built something to fix it. It's called Archie. It's our creator search agent, and it lives in your team chat. You brief Archie the way you'd brief a teammate. Type out what you're looking for, then Archie gets to work. It goes creator by creator. Watches the content. Reads the transcripts and the comments. Checks whether they've worked with a competitor, whether the account is still active, and whether the audience is real.
Posted by Paul Benigeri (2.5k followers) 19 days ago · 0 likes · 190 views · view the original post on X. Kept by the Marketing Radar as Creators & affiliates. Tools mentioned: go.archive.ai.
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